Early Success

I just wanted to take a moment to thank all of my hard working clients for showing up every week and always maximizing work output. That means working hard. :)
All of you know there will never be a point where I'll suddenly lighten up and sacrifice your fitness progression to the gods of economic success. Meaning I'll never make things easier in order to try and get more clients. At the end of the day if I only have three clients that's just fine with me, as long as I know I'm doing right by you by making the workouts as efficient as possible. Normally that entails some sweat, some determination, and yes that familiar soreness.
I was talking to a client today about the impending opening of my space on 26th ave and Geary in SF on the 20th. We were talking about the equipment I needed to get and some upgrades to the space itself. He mentioned that it sounded like I was going to have to put out a lot of money, but that doesn't matter to me. The first client who does pull ups on the new A2E breakdown pull up bar justifies it. The first client who sets a deadlift PR with the new barbell and bumper plates justifies it.
The goal of this endeavor is not to make a ton of money so Jordan can go to Hawaii (although that will be happening. :) ) but so that each time you return for training it gets better. A new kettlebell. Some more bumper plates. A concept 2 rower. Some more knowledge inserted into my old noggin that you reap the benefits from.
I prefer to call this an 'endeavor', rather than a 'business'. I see this as the first step on a journey that will ultimately take us all someplace we've never been, someplace better. Someplace where we perform feats of strength that we think of as run of the mill, but others are in awe of. Someplace where our back doesn't hurt anymore, and that pain in our knees goes away. A place where we no longer accept this absurd notion that as we grow older our bodies break down, and that's just the way it is.